More Beertender Fun

Word out of The Netherlands that Heineken International has made Newcastle Brown Ale available in their Draught Keg format. That adds a new twist to the current crop of Heiney/Heiney-light options to the Beertender.

Bummer is that it is in “pilot mode” in Chicago, Minneapolis and SoCal. What’s wrong with Bellevue, WA?

Now that Newcastle is out, Zagorka cannot be far behind!

WSJ has an interesting coverage of this news, Beertender, and the general trend of “innovation” for beer packaging here.