Digital Dads = Smart Dads

I suspect these folks at Adrant may be on to something:

"As a result of the "clueless Dad" backlash, we predict the next trend in advertising to be the "smart Dad" whose stunning wit and intelligence will out maneuver even the smartest, hippest, home/career juggling Mom. Currently, Verizon holds the "clueless Dad" award but the trend is years old and ripe for change. We eagerly await the advertiser who can make Dad look smart, Mom look "un-smart" and do it without returning women to their place next to the Refrigerator as they were often shown."

The rest is here.